Resource Articles

Missionaries often find themselves navigating a world that demands urgency and intensity. Like ER doctors, they're expected to provide care and guidance, even during times of chaos and uncertainty. In a recent interview with well-known leadership expert Carey Nieuwhof...

No one really likes it or wants to admit it, but it is most certainly a reality. Money is at the forefront of many, if not most, people's thoughts on any given day. When you peek behind the curtain of marriage conversations, business boardrooms and even the casual...

  According to M+R's 2018 benchmark report, 83% of all donation page visitors leave without giving. There is a great opportunity for missionaries to drive donation conversion by rethinking their donation page strategy. Should You Have One or Multiple Donation...

Where does your Call to Action (CTA) button go on the website? When visitors land on your desktop website, their eyes read your page in either a Z pattern or an F pattern. Therefore, we recommend placing important text and important calls to action along the path that...

  Keeping in touch with people who we don’t see regularly takes initiative. I remember during college, when I wasn’t doing a good job of calling home, my dad would say to me, “You make time to do the things you want to do.” My parents knew I had a full schedule...

Two Types of Scripts Missionaries use for Websites: Donor-Based – In the donor-based script, you invite your supporters into the mission, where they get to impact the world. Missions-Based – The mission-based script tell the story of the work your nonprofit does, the...

  As crucial as it is to include the core elements in your story, the way you convey it is just as important. All Modern Day missionaries have access to many different mediums for storytelling, each with its own benefits, limitations and best practices. To make...