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Session 2

How to Tell a Story – It’s Your Most Powerful Fundraising Tool

Ben Ankarlo

December 9, 2025

Have you ever sat down to write a ministry update or record a video… and just stared at a blank screen?

Or worse—worried it might sound awkward, salesy, or like a pitch instead of ministry?

In this video, I share a powerful story from the Yucatan jungle that changed how I think about storytelling forever—and then I break down a simple, honest framework missionaries can use to tell stories that connect, build trust, and invite people into partnership without pressure.

You’ll learn:

  • Why introducing a person matters more than explaining a problem
  • How to describe transformation without exaggeration or hype
  • How to invite people into the next chapter without sounding transactional
  • Where to tell your stories (email, social media, phone calls, texts, video)
  • How to build storytelling into your rhythm—not as another stressful task

This approach works whether you’re:

  • Raising monthly support
  • Writing newsletters
  • Recording videos
  • Posting on social media
  • Or simply trying to communicate ministry more clearly

Fundraising doesn’t have to feel separate from your calling. When done well, it becomes an extension of discipleship, testimony, and faithfulness—one story at a time.

Series Guest

Ben Ankarlo

Fundraising Coach

Discussion Guide