Two Types of Scripts Missionaries use for Websites:
- Donor-Based – In the donor-based script, you invite your supporters into the mission, where they get to impact the world.
- Missions-Based – The mission-based script tell the story of the work your nonprofit does, the injustice it fights, the people you help. The character is the individual or people who are experiencing injustice.
Which script direction should you choose?
Both the mission-based and donor-based are effective. You can use both in different situations, but don’t mix the two on the same page; you’ll end up with a foggy message.
For example, you could use a mission-based script on your home page while using a donor-based script on your donation page.
